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As a marketing professional, you’re free to pursue your individual passions and abilities. This course also presents a multicultural perspective of advertising including the differences across diverse consumer segments to influence future intake. Topics include forecasting, property management, customer expectations, buyer behaviour, relating sales to advertising goals, and developing a CRM (customer relationship management) model.
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Obviously, as electronic entities, many eCommerce brands adopt several digital marketing tactics–particularly social media promotion –to build their brand, engage with present and prospective customers online marketing, provide personalized client support, and get the revenue. By segmenting your recipients, you can conduct targeted (and effective) email marketing campaigns.